Reviewed December 16th, 2020
privacy guide
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Maplebear Inc. 🔗
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Maplebear Inc.


Instacart is a grocery delivery service that offers same-day delivery from a variety of major grocery stores in urban and suburban areas. The service can be accessed through a mobile app or through the browser on any device.

Breach History

Has there ever been a breach or data leak?


Date of last breach

July 2020

Personal data of 279,000 Instacart users such as names, the last four digits of credit card numbers, order histories, and email addresses were found for sale on the dark web in July 2020. Maplebear claimed that it was not aware of a data breach at the time.

Privacy Checklist

Does it meet our minimum privacy standards?

Is any kind of biometric data collected (health, heart, voice, etc.)?


Are you able to delete your data / the data collected about you?


Does it use cookies, telemetry, or third-party tracking scripts?


Is the privacy policy user-friendly (easy to understand)?


Does it have parental controls?


Does it use encryption to protect your data both in-transit and at-rest?


Does it get regular software and / or firmware updates?


Does it require you to create a strong password?


Is there a system in place for managing security vulnerabilities?


Does it have a privacy policy?


How Can It Snoop?

What sensitive hardware access requirements does it have?

Does it have a camera or request / require access to a camera?


Does it have a microphone or request / require access to a microphone?


Does it track your location or request / require access to location data?


Account Requirements

What information is required to create an account or use it?

Does it require an email address to use?


Does it require a phone number to use?


Does it require an address (home or office) to use?


Payment Options

What payment methods are available?

Are you able to use a credit card as a payment option?


Are you able to use a cryptocurrency as a payment option?


Are you able to use PayPal as a payment option?


Are you able to use cash or gift cards as a payment option?


What Could Go Wrong?

What's the worst case scenario for your data?

Maplebear collects information from its customers such as name, email, ZIP code, address, phone number, birth date, credit card information, and IP address. This information may be provided to service providers, retail partners, and to offer customized content such as advertising, coupons, and promotions. Be aware of these risks before using this service.

How Does It Share Your Data?

Where is your data going? Who has access to it?

Maplebear may share your personal information with retail and business partners or on a non-personally identifiable basis.

Good Things

Why should you use it?

  • Available throughout the United States and Canada.
  • Same-day delivery is available.
  • Partners with several large grocery store chains.

Bad Things

What are the downsides?

  • Poor selection of produce.
  • Not available in rural areas.
  • May be more expensive than in-store prices.

Final Thoughts

Instacart is a very convenient service to use if you do not want to leave your house during the pandemic. The company collects a decent amount of personal information from its users but does not share it aside from service providers or business partners. However, Instacart suffered a data breach in July of 2020 and denied its existence, and does not appear to have taken steps to remedy the situation since then. Be aware of this before using this service.

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